‘We are what we repeatedly do. Excellence, then, is not an act, but a habit. ‘ Aristotle
Whatever area your legacy goal is in, you should aim to be the very best within the area of activity you have chosen for yourself as part of that goal. Here are 5 reasons why being the best is so important:
1. Credibility. Being the best gives you huge amount of credibility. When you are the best, other people are contacting you to persuade you to collaborate with them, rather than the other way around. It also means that if you do pick up the phone to make a pitch to somebody, they are more likely to take you seriously and accept your proposal.
2. Cumulative effects. Being the best has cumulative long-term effects. As more and more people realise you are the best, they start talking about you to their friends and colleagues, and mention you in their talks, blogs etc. The number of people who know about you therefore grows exponentially, and you gain a huge amount of leverage for any legacy project you are planning to start.
3. Competitive advantage. Being the best makes it harder for your competitors to simply copy what you are doing and be successful with it, even if what you are doing is very easy to replicate. You do have to constantly improve what you are doing though, so as not to allow others to find a totally new angle and make your stuff obsolete.
4. Being a role model. Being the best gives you an excellent chance of becoming a role model to others. People will draw inspiration not only from what you have achieved but also from your story as a human being. When you die, your story, told from individual to individual, will ensure that you will not be forgotten.
5. Pride. Pride in being the best in a particular area will make you feel really good about yourself generally, no matter what horrible things are happening in other areas of your life. Don’t rest on your laurels though, use this positive feeling to energise you to the next level.
The time is now.
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