‘The Dip is where success happens.’ Seth Godin
The Dip is a concept introduced by author Seth Godin in his book by the same name (by the way, Seth is also a prolific and thought-provoking blogger – if you haven’t checked out his blog yet here it is). According to Seth Godin, the Dip is the part of any endeavour where things get tough – but which is essential to overcome in order to successfully complete the project.
Translating Seth Godin’s ideas into our legacy vocabulary, the Dip is the part part of the legacy project cycle that is made up of the back-to-reality phase, questioning the legacy project, the motivation slump, and the last 100 metres. So basically, anything that comes after the honeymoon phase is part of the Dip.
Now let us examine the concept of the Dip more in-depth and consider how it can help us in our efforts to create legacy. The first thing to note, which you probably know well by now, is that every legacy project has a Dip. The second thing to note is that, as Seth Godin says, the essential thing to know about the Dip is that it’s there. Thinking of the Dip as beginning towards the end of the honeymoon phase should hopefully help you identify it more easily. But the most important thing about the Dip is that as long as you have chosen your legacy project wisely, getting through the Dip is the thing that separates success from failure at creating legacy.
Over the next few days, I will talk in far more depth about the Dip and how to get through it. But for now, remember this: the Dip is your friend, and it is the largest part of the legacy project cycle. If you want to create legacy, you need to learn how to use the Dip to your advantage.
The time is now.
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