‘Most people give up just when they’re about to achieve success. They quit on the one yard line. They give up at the last minute of the game, one foot from a winning touch down.’ Ross Perot
Here are 7 questions you should ask yourself before quitting:
1. Is this a dip or a cul-de-sac?
2. If it’s a cul-de-sac, how can I change it into a dip?
3. Is my persistence going to pay off in the long run?
4. Am I engaged with just one person (or organisation) or do my actions in this situation spill over into the entire marketplace?
5. When should I quit? I need to decide now, not when I’m in the middle of it, and now when part of me is begging to quit.
6. If I’m going to quit anyway, is there something dramatic I can do instead that might change the game?
7. Am I avoiding the remarkable as a way of quitting without quitting?
Ask these questions, and make sure you don’t confuse a cul-de-sac with a Dip.
The time is now.
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